Story
I've spent the last four and a half years as a full stack engineer, building applications across web and mobile. The first four were split between AppsFlyer and Natural Intelligence, where I worked across the stack — owning frontends, backend services, and everything that connects them.
Along the way I figured out what actually pulls me in: building products from scratch — the messy early part where an idea turns into something real. So I left full-time work to do more of it, from both sides: building my own products, and helping founders and small teams ship theirs.
The work I care about lives at the overlap of engineering, product thinking, and design. Writing the code is one part of it. Deciding why it matters, how it should feel, and where to draw the line is the other — and I want to be in the room for both.
I'm based in Tel Aviv. When I'm not at a keyboard I'm at the gym, out on a run, training Muay Thai, or working through whatever book is on my desk.
